Seriously, why in the world would KNC want their own wallet program? Is this another move to get their greedy little hands onto even more BTC?
Yes

It's already answered in their newsletter and I mentioned it a few weeks ago.
"we will simply fill your wallets directly and you wont have to worry about anything else"
Hell, they don't actually need any machines running - they can simply work out how much you are due for 3TH at difficulty in July (e.g. 0.0002BTC/day) and pay it to your wallet directly from their stash! One bitcoin will go a long way in July 2014!
If the datacentre video is anything to go by, they are mining the sh!t out of the network and going to use those coins to pay people directly to their "knc wallet", you won't get a choice which pool your hash power mines etc.
So let's say you're forced 6 month neptune cloud hashing contract earns you 6 bitcoin. They mined it already! You'll be getting coins they've mined since October last year.
So pretty much every penny they take will be pure profit and I assume this will be used to build a 20nm product sometime in 2014/2015. They've gambled all the Neptune customers money on datacentre(s), this is the plan to make that money back before anyone realises.
The Dukes of Moral Hazard
I "respect" them as businessman. That's how business works. The strongest dog fucks...
But i'm not a knc customer anymore and f...k em all....