I think a good house edge is 1%. Of course need a 24/7 support to help players anytime. I don't understand the part of bonuses, which bonuses will be the best ?
About design ? Which is your opinions ?
Checkout the bonuses offered by popular sites like Crypto games, Bitsler etc and you will get an idea as to what bonuses would attract more gamblers. Stick to dice though since most prefer this game over others in the Crypto gambling market.
Also, I suggest choosing a design which looks futuristic(Goes well with the anonymous aspect of crypto). A freelance designer could help setup something like this for a decent price.