Everything is very simple, they are afraid to distribute the received ETH and BTC from investors, as the market situation is not stable now. It’s easier for them to distribute their currently useless token, which essentially does not cost anything yet. And they need ETH and BTC in order to support the life of the project in difficult times, because good projects have staff that work for salaries. The salary, while the project has not brought profit, is taken from the money of investors.