I won't comment on the selling of Bitcoin as a way to "escape volatility" of the Euro. You already know my opinion on that,
I will just note that the video seems to have been produced for the already converted. It uses the bitcoiner slang "fiat" to refer to ordinary money, for example; that will send frissons down the spine of the faithful, but should be lost on the common folk that the bank aims to (aehm) attract, no?
I was almost expecting it to end with "CCMF!"

I actually agree with you.
I was imagining some Cypriot granny watching this ad on her TV with a disinterested glazed-over expression.
It's slick, but the important thing Neo needs to develop is customer trust, because they want deposits. This seems too slick to inspire confidence - banks are supposed to be boring. Also: any existing Bitcoin users will see no benefit from using Neo, as far as I can tell, so they NEED to be converting those grannies.
Then again, I don't know the public attitude in Cyprus. Maybe people are fed up enough with the banks to deposit at an uninsured and unproven place like this.