I fail to see what project you mean. If it is Alibaba, then it is no news as they are already utilizing blockchain technology. It won't matter much to the crypto space though as its not placing a use case for cryptocurrency
this means that the use of crypto technology can be done without payment by the crypto method. so it is more knowledge for people who do not have this information. it never hurts to provide this information, who knows this information is useful for some people in this forum