I agree with you, also it is not good for the reputation of the project to postpone listing several times.
Listing is important but also it is important that the price of Romad tokens would grow. Nobody will be glad if price of Romad tokens will be small.
Any listing on the exchange implies that the coin will be sold and the price will go down. For this, the project needs to maintain the price and buy its own coins, this is normal practice.
The price of tokens will depend from the market conditions and demand in the tokens.