Choice of exchange for listing is very important. It is necessary that exchange would have a good liquidity. The price of the tokens depends from the choice of exchange.
I agree that the choice of exchange is very important, but listing on big exchange costs a lot of money and many projects prefer to spend money on development then on listing on exchanges.
I think spending very hard collected money while the market situation is so difficult on listing on exchange is not the best solution. I think that at this stage, money should be spent very carefully on project development.
Listing costs a lot of money and very often it does not give the necessary results, but all investors are waiting a listing and speaking about listing.