I have been asking myself this same question too. or may be p2pB2B accept any kind of projects without much conditions attached.
That's exactly the answer, it seems that they are just taking whatever project demanding them to accept their IEO to the exchange, what they care is money after all and maybe that's the reason for their existence aswell. Just a little common sense and people could know that they are so fishy it's becoming too obvious. This will also further destroy IEO reputation if left untouched just like how ICO crumbles in the past.