In my case, the concept of Bitcoins was received by my friends using simple tutorial about its basics and after that their movement was based by their own knowledge on how this crypto currency behaves so as a new user I explore more and share all of my thoughts in non-crypto users to encourage them to try this new platform.
This was basically a domino effect. No one could learn crypto with just by their own, they need to ask somehow to someone and seek information to forum that could possibly enables them to learn various ways of utilizing cryptocurrency. In my case, the way I help other people and to help bitcoin gain market adoption is to incorporate some of my works and adding logo to it. In this case, the picture of bitcoin will enable other people who can see the project to be curious what that logo means, for times that they eventually saw bitcoin, they could remember it and will surely search information about it.