Thanks for the suggestion. I've been on their mailing list for a long time but I had the impression that they were targeting "digital entrepreneurs" - people who wanted to set up a business to trade in the EU without a lot of bricks and mortar hassle. My memory says it involved password passport verification (don't have/want one) and a trip to Talinn or an Estonian consulate to set things up. Perhaps I did not read the fine print carefully enough - I'll definitely take a closer look.

Edit: I meant passport of course - too much time spent with computers.