What is the most reason to buy new token or new coin, to trade it in the market or to spend it if there something to spend it?
Most people buy new coins to trade because you can say that new coins will be cheaper and with a little capital we can get double the profit if the coins we buy are in accordance with what we observe and maybe if it does not match what we observe we only get a small loss and of course we can still cover the loss, so I think that is the reason some people buy new coins.