Halving day bitcoin is the most popular news today because some people believe that bitcoin will be able to go up to 2-3 times. even now bitcoin is in a state of bear market people aren't even afraid of that they buy it all the time. that's why I still keep bitcoin on the grounds of halving bitcoin
See a lot of people discuss about halving, most of them really optimistic about bitcoin price either when halving come or after halving. Maybe if it really happen, people don't want to miss the moment like in last ATH. Maybe with now when people start to hold more it can really help bitcoin price itself.