What is the most reason to buy new token or new coin, to trade it in the market or to spend it if there something to spend it?
If you are purchasing a relatively new token, then you can't expect it to be accepted in a lot of places. So obviously the vast majority of the users are accumulating them for trading or for long term investment. I would not prefer the latter, as a number of new coins and tokens have got delisted from the exchanges recently. Once that happens, all of your capital is gone.
Yes new coins are high risk investments and i don't advice to get involve in them unless you are a risk taker like myself, i don't have much cash for top coins like eth or btc but instead i hunt for good coins that are still new