It is not in the best of any project to start marketing without having every piece of their project already tested and set up without any problems or delays because if they are marketing their product which is not self-complete at all then their will lose on their potential customers while also wasting all their money and timely efforts that they will give behind marketing.

It is better for them to do some sharp tweaks as this site needs a lot of functions added in it, before they start to market their product. Site is incomplete and they should not serve something like that esp. when they are in the phase of building their reputation in the market. They should take a break and calm down, decide the changes they want to make, then apply those changes. Test them all and if everything looks working good, then they should launch it at one time.