Investors who have invested in a good new project have a chance to earn more in a certain period of time than if they held BTC or other TOP coins. But almost every fall in the market in the first place fall altcoins and stronger than BTC.
Perhaps you can remember some good projects in recent years that have grown, but then fell very much. Many were able to earn well, but those who remained the holder of these tokens then lost a lot.
I think that projects that would constantly grow does not exist. The crypto market is a very complex sphere where different factors affect each other. If you were able to earn on some project, it does not mean that it should always make a profit.