Let me give it a try. My answer is intuition. Before going further, here's a definition of intuition :
intuition is the ability to acquire knowledge without having to use critical reasoning
Humans are naturally driven by curiosity. Nothing beats the hunger to experience new stuffs. Driven by this, we often develop knowledge about any thing whether it's the first day at a new job or a first day in a new school, we often get things going without the need for much help and dependence on people, social media or even search engines like Google. Phrases like "Hunch", "Aha!", "I felt it in my gut ", "I had a feeling" etc. That said, when we're faced with new stuffs like getting to a new location, we often rely on our intuitive knowledge to help us get through. That is why, it's an essential human need it aligns well with the need to find information using social media and search engines.