Good new projects have a chance to become popular in the future and give profit to their investors. Just a lot of people want to make a profit very quickly, but now it is unlikely.
The concept of "quick profit" can be different for different investors. Probably there are those who do not consider the project for long-term investment and just want to earn at least a little.
I think that there are many such investors, but some of them prefer to risk more than others. because any crypto project is associated with risks, even bitcoin and other most famous cryptocurrencies.