A good project will be endorsed by many people because we dont know if the project is a scam one until it reaches the end, the concept of scamming is creating a good idea and make people believe that their project is promising so we cant blame people if they want to promote a certain project.
Exactly because sometimes its really hard really to detect at early stages if a new project is a scam or not so some people mistakenly advertise it without knowing what could happen in the future though I agree with OP. Supporters and hunters could make a big changes in crypto investment if they become knowledgeable and stopped promoting bad or scam projects to help out investors to stay away.
Both of you are bullshitters supporting these things and protecting each other, it is common knowledge that 99.99% of coins are shitcoins excluding btc xmr eth and a few more.