In a falling market, the project has little chance of growth. Of course, growth is possible, but it will depend on many factors. The project has a development plan and the team must implement it, but it is impossible to predict the behavior of the crypto market and how it will affect the project's success.
I think that the crypto market is largely speculative and largely artificial. At some point, everyone will rush to buy and prices will rise again. it had happened more than once.