Start with some kind of emotions,
Fear - Losing their money - custodian services
Greed - Gambling
All products start with some kind of emotion, the stronger the emotion the more popular
Emotions? That's exactly opposite to where good ideas come from: - Intelligence.
You started LottoShi (a terrible catchy name to be honest) with greed to make a lot of money? That makes me not want to trust your site anymore because you are greedy and can run away with my money anyway.