They're doing a shit job at promoting.
Ach,
succès de scandale, or there's no such thing as bad publicity, as the old saying goes. It's the same as we see with every single ICO/token that's launched on here; a thread full of sockpuppets isn't appealing to any serious user, but it will drum up interest among the idiots. Same thing with the Cryptotalk campaign; their endless spam just annoys serious users, but might pique the interest of newbies.
I'm sure CSW is fully aware that trying to change the opinion of established bitcoin users is pointless - no one wants to touch his shitcoin. Brand new users though who don't understand the difference? They are prime material for being duped in to buying some bags. Ver has been preying on uninformed newbies for years, maybe CSW wants some of that action too.