When there is a bitcoin name attached, it is not necessarily mean we could trust it in all means. Remember, scammers and frauds make their way to scam people and to take advantage of the name that a huge cryptocurrency has. One example of it is the hard forks by different cryptocurrencies right now bitcoin attached to it. Though, not literally a direct fraud but it just make bitcoin lose investment supposed to be for it, so for me, it is a good thing to consider originality and becoming independent especially to use own established name.