What do you think why Viber, WhatsApp, skype, WeChat, Snapchat, IMO, Line have not yet launched their crypto platform?
But Kik and Telegram did it.
After all, companies can get 2 huge pluses:
1) to collect a large amount of money for ICO
2) add hype to marketing and popularity among users.
share your opinion
This topic has long been made but I just saw.
IMO.. which led to large applications as you have said (WA, Snapchat, IMO and others) to date have not issued their own cryptocurrency is because of legal issues. These big companies are very obedient to the rules issued by the United States government, but in the future, if the US government no longer bans cryptocurrencies, I am very sure they will issue the cryptocurrencies of their own products.