What do you think why Viber, WhatsApp, skype, WeChat, Snapchat, IMO, Line have not yet launched their crypto platform?
But Kik and Telegram did it.
After all, companies can get 2 huge pluses:
1) to collect a large amount of money for ICO
2) add hype to marketing and popularity among users.
share your opinion
I think because they are already popular and they don't need to use some fund for that because they have the sure and they have their own strategy to market their apps. As I see, upcoming project will be on ICO to promote it also to have a potential investor who believe on their project.