Let's say that we have service which help quick and easy to build online store and sell for cryptocurrency. What kind of reasons can motivate people to start a crypto business?
The good thing to setup cryptocurrency on your online strore is that you can actually sell your stuff especially digital goods overseas with crypto, that you don't need to overthinking about fees and stuff. Also cryptocurrency is already well known in this world, so getting the customers are pretty easy.
I think it makes sense to own a company that receives Bitcoin payments. People are shifting their money to a new economic order. We need to go after capital.
Just be aware with the price and make sure to calculate it properly. Let's take a look at Steam, after of how was Bitcoin's price in 2017 they decided to delisted Bitcoin as their payment gateway because they are afraid of losing lots of money because of that.