I do not think the people are too aware of Bitcoin, like for example the Turks are, who as soon as we had a few months ago the Turkish Lira nose dive, you saw hoards of Turks going into Bitcoin and the digital currency markets at large.
Where's the evidence for that?
Turkish Localbitcoins volume has been tiny since forever and what spikes there are have followed everyone else's attention. This week it's been a deeply impressive $31,000.
As for that survey that told us 20% of the Turkish population owns BTC, gimme a bleedin' break.