I felt like more and more people became aware of the existence of Bitcoin this year but sadly, most of them just treat it as a "get rich quick" scheme instead of a long-term investment. The knowledge is the key here and people need to get more educated about BTC.
Bitcoin introduced as a digital currency or investment instrument or digital assets.
If the main focus on introducing bitcoin is the technology behind of it, which is blockchain. Maybe the outcome will be different. Sadly, blockchain is complicated to explain for public.