But the problem is with the utility. People are ready to spend their Bitcoin without converting it to Fiat. But where are the options? There aren't much merchants or vendors ready to accept btc as payment. Even if they do, they will most probably convert it to fiat. The high volatility it comes with is not sound for any stable business. These are the underlying issue because of which btc is more of an investment asset which can be converted to fiat for any use. It hasn't evolved as a currency yet.
Any company planning a stable wholesale business must deal with money that has the least inflation and deflation, because if it is bought at a higher price and sold at a lower price, there is no profitable business there, I agree, but I think bitcoin is built as currencies , not completely.
The problem is the price fluctuation, the company is not sure when it has bitcoin, so it converts it to Fiat, it would be different if bct is more stable.