I honestly don't understand why everyone is looking for "new projects" all the time. Compare it with the real world. Would you rather invest in some obscure no-name business, or Google, Apple, Amazon instead?
We don't know for sure what is going on with their decisions but you still have to respect them. At the end of the day, the risk is going to be worth it once the ICO becomes really good. But yes, I agree that it is not good to risk in ICOs in this red market since the chances of getting profit is really low.