It's back to square one if you are holding a coin or token for long term and finally altcoin season comes and the token or coin surge in value but has no trading volume on exchange, all your efforts and pain while holding is total waste, do not hold tokens or coins that have no demands, real use cases are what makes them very demanding
This is an old thick in trading that a lot of people do or even companies in their new token, to make it look like the token have a high price in the market what they were going to do is do a lot of transaction in a high price but very low in volume, If you do this the transaction in a certain exchanger would look like the token have a high price in the chart since the token have bin buying in selling at a high price. A lot of people do this to fake the price of the token in an exchanger so that they will be interested in the token.