@ggeorgiev
We get our source of coin value from coinmarketcap.com and worldcoinindex.com then it is weighted by volume of transactions in the exchanges.
   
We are adding new coins automatically once they are listed on an exchange (usually within 1-3 days).
For now, you could try adding these tokens manually by following the instructions here:  https://cointracking.freshdesk.com/en/support/solutions/articles/29000007203-entering-ico-coins-and-non-listed-assets
 
Please note: We do not add new coins on request. They will be added automatically once there are trades on a known exchange.

The ALY (ALLY) token you mentioned is listed on CMC but with no reported volume yet. That it is why we do not have it in CoinTracking yet.