I have no idea why people put word blockchain in everything, it looks like blockchain is a magic word that's used instead of Abracadabra, I wouldn't even be surprised if magicians say Blockchain while doing tricks. I think that increase mostly comes from former Soviet Republics because in these countries, a lot of people don't had access on PC and internet, there was DSL in most of these countries for a long time and we can say that fiber is new for them.
Also in some countries internet is expensive but at the same time there is a huge bandwidth usage because of pirate websites (multiple upload of different movies, games and etc for each website).
Cause that's the buzzword of todays tech companies. They use Blockchain like it's this magic word that's going to help with the growth of their company. People don't even understand what the word means, they just see BLOCKCHAIN -- and they think WOW IT'S GONNA BE LIKE BITCOIN OR SOMETHING.
While all that really means is that they're using some sort of internally hosted server / database. It's not like a blockchain that everyone is going to be able to see, cause that would be stupid -- no company would want to do that.
Ugh.
Actually it has an opposite effect in my country. If a company would say that they have a development based on blockchain technology, probably they would be blamed about trying to scam or fraud.