They need a clear and realistic plan. They need to somehow lure a simple user, create flexible, and most importantly favorable conditions for him.

I agree, do not forget that the platform gives a chance to earn, all without exception, sounds tempting, does not it?
Yes! Good chance for anonymous devs to sell all premine coins to take all money from fools who really think that paying 0.1 coin per file scan with such tool made by unknown black hackers with database of 100 viruses from MSDOS era is better that any FREE solution from any well-know antivirus company.
It smells like a good investment