Its down for all, Is this the end of the beginning which never started ?
It would still continue since users seem to be getting paid for their post. Last time I checked their site 4-5 hours ago the site was up and running so it's only down for a few hours still unlikely to close down.
Their cryptotalk signatures might've slowly lost traction that's why they eventually changed their signatures and moved to promoting their airdrop/yodollars.