How convenient they did it before ATH and stopped doing marketing videos interviews at the same time.
Convenient to who? Their tokens were not unlocked so i am not sure what they would get out of this tactic? It looks more like they are putting more pr interviews when ever there's major releases coming.
PR marketing is always a better choice before releasing any developments from the company and it will surely help the company to get more exposure for the project. Every time when they have any update they are updating in this thread, before speaking, we should carefully check their updates.