It seems to me that Binance is trying to monopolize the market and squeeze out its competitors. I dont really like this approach, but the platform offers many different opportunities and tools for trading, and not only that, so the BNB rate will always be kept at a certain level. So investing in BNB looks quite reasonable.
If you are looking for project that already have strong product BNB is one of those favorable investment to hold. Aiming for longer time frame it can
rally high and provide big profits to your investment, You can just let go with the swing and be positive waiting for much bigger blast.