As much as I find myself thrilled by Bitcoin, I could not, for example, 2 years ago explain why it was worth $20,000 when it was months ago not, when I valued it as much.
Nor can I explain how people are willing to buy supposedly rare items online that can possibly still be manufactured without anyone being able to tell the difference (I'm thinking diamonds here).
Which is why we ideally need to steer the conversation with the general public more towards the tangible benefits they can gain from actually
using Bitcoin, rather than the fiat money they may or may not make speculating with it.
The only "reason" prices move like they do is that markets are fickle and traders are seemingly quite susceptible to hype and FOMO. It doesn't really make a lot of sense and it's certainly not very easy to explain to the uninitiated masses in simple terms.