How convenient they did it before ATH and stopped doing marketing videos interviews at the same time.
Convenient to who? Their tokens were not unlocked so i am not sure what they would get out of this tactic? It looks more like they are putting more pr interviews when ever there's major releases coming.
Were you born into the crypto space yesterday? There is Nothing stopping coin teams from purchasing coins at whatever discount they want as "seed funds" during the initial raise. Outside of the the normal "team allocation." It's known teams will sell to themselves at pre pre seed prices for pennies on the dollar.