They're smarter than many investors, of course. They always come up with different styles of tricking investors into investing in their project called ponzi scheme, but thorough research into the project will reveal their hidden agendas that can be avoided. We can motivate ourselves to be smarter than them, but greed is going to be a big problem for investors.
if only checking businesses that contain ponzi schemes can be seen clearly with open eyes, but there are many things not seen in other schemes related to ICO and IEO where scammers seem to ignore the proportion of prices when their coins can already be traded, they are able to sell all their coins are faster than investors in various ways.