It's too easy to say that the bull run is coming, but look at the price right now, it's not even on the $10k mark, I guess it would only take a miracle this year to get back to the $10k mark. To be frank, I've heard this phrase all the time and it seems that most people spread it to raise the excitement but unfortunately it wouldn't be enough, bitcoin is very volatile and new investors would question it with today's price so we can't really guarantee that raising the hype would lead to a bull run.