There is also a new model of crowdfunding that can be applied via Crown since a token can also be used to represent rights to a future good or service. This is called a utility token. Issuing such tokens, called Initial Coin Offerings (ICO), makes it possible to raise funds in an unprecedented way, while attracting the support of a user base even before the launch of a product or service. While investment in start-ups or development stage companies has traditionally been reserved for business angels or venture capitalists, tokenization on public blockbusters creates a new investment model based on the principle of equity financing, as it is open to any type of investor.