They better raise funds privately and and when they have the platform set up and coin already in the market, that would be the time that they can do bounty campaign for awareness, like what Emirex is doing right now, they are already in the market and they are doing bounty campaign and referrals contest.
sounds good but why not all can do this ? maybe its not simple to do . its hard to get discovered or sell your products if you wont market it .and whats the purpose of marketing if they were already succesful because they already got alot of investors and the coin is already listed ? this is why most projects do bounty first or wont do bounty anymore . trial and error indeed for the hunters if they want to gain a valueale coin thru bounty .
In essence, having a large amount of funds at the beginning is the most important thing that developers must have, no problem they don't immediately list their tokens on the exchange because when they have large funds at the beginning it would be better to conduct or make a campaign that pays with bitcoin or even ethereum, then so that the marketing they make will be better if compared to them trying to find funds through investors by conducting campaigns