Those big institutional investors are nice and all, but they aren't actually buying cryptocurrencies as far as I know. They have way too much money to actually buy bitcoin itself, so they have to bet on its price through options/futures on exchanges like Bakkt. I don't think they're actually helping bitcoin's price, its adoption, or its popularity. They just think of places like Bakkt as a big casino and while they'll make money for sure, I don't think they're benefiting crypto as a whole.
So this means they are no better than whales? It just feels to me that activities like this just drain money away from people. I think it can affect the popularity though but assuming people also enter the market the same way as these investors instead of buying bitcoins themselves, yeah, doesn't really do much good for adoption.