Cryptos in general have been taking a hit lately (starting with BTC) and with all the new coins hitting the market its spreading the wealth out. Its going to take time for the stronger coins to outlive the weak ones and grow their base. People who come in and expect constant growth from day one are just nuts...

Difficulty right now is low. If you believe in the coin you should be mining and holding. The price may continue to dip but so will many other coins. The difference between this one and many others is the budding (pun intended) community. The developer is pretty active and working not just to make money, but to make this coin valuable in the cannabis industry. Unlike many coins, this one has an ongoing and deeply rooted cause associated with it. That should be appealing to an investor.