As the subject goes, what could be the main factor?
Famous developer, Media reputation, MM... or Just technology itself?
So far, it seemed that marketing and market marking were the main factors...
Based on what I see for some altcoin project in the market the price can be increase by popularity but first its need a good project concept or a good technology inside then next step is the marketing strategy tobe know or popular in the crypto world means both are good for alts project.