BAD BEAT JACKPOT HIT FOR THE 2ND TIME THIS WEEK!
...I still think you should consider increasing the lowest qualifying hand to at least 2222.
If the site had 1000 players online at all times, then I would agree with you. Fact of the matter is, they have maybe 50 guys online playing most times. These users play multiple tables and contribute to the rake pretty evenly, so letting them win a little of their money back with the BBJ as is, is fine.