I mean, who would admit that their services offered are receiving zero returns and notice right? It's all public relation matters to entice the masses but should be more specifically catered to those investors and higher-ups of theirs, while those at the center of the project themselves bust their asses to try and fix the problem at hand.
Even the volume on the CME seems pretty low. I've no idea what's going on behind the scenes, but my guess is that if business doesn't pick up on Bakkt, they'll shut their doors.
Considering that they both entered the options scene, CME is way too ahead of Bakkt. And even if what we are seeing right now seems pretty low, you could still say that CME Options just launched 2 weeks ago. Still, this stops those big investors and makes them rethink their decisions as of the moment on whether they should enter the crypto scene. A reception such as what Bakkt showed should have scared them quite a tad bit imo.