They need to be the antithesis of Gox
I like this

Not a fan of Gox but I find all this Gox community bashing pretty disgusting to be honest. This exchange endured many ups and downs while community was getting fucked in the ass by lots of exchange scams.
Hadn't been for regulators ripping them off, confiscating their money they might not be in this mess they're in now. Keep in mind that after they've revealed the latest problems Bitstamp also noticed they were having exact same problem. Kraken also suspended US withdrawals as they were starting to face same withdrawal problem Gox had.
It's pretty ugly to see so much kicking of someone who's down because who knows what big company might be next casualty. Just because you're riding on a high horse today doesn't mean you won't get shot down tomorrow.