The building of a strong merchant network is key to the success of Bitcoin. This is where most of the Alt coins are failing, because they think everything stop, once the token are developed. People need a motivation to buy the token and the motivation is usually some advantage that Bitcoin has over other payment methods.

The one used in the example of men using the token to buy sexy lingerie is one of the things that gives Bitcoin an advantage over it's competitors. The pseudo anonymity protect the user of that token and more boutiques and sex shops should be approached to ask if they would be willing to accept Bitcoin.

Why should there be a paper trail back to the customer to show his adult purchases to some centralized financial organization or the government to which it is reporting to.