first things first, you can't promote it yet to other people because the full version is not out yet. they should have the final version by now. but they are still in beta. how long would be the waiting time to see their final product? most people want to see the final version not the beta one because they really want to test its versatility when it comes to all kinds of viruses out there. do they have problem with financial aspect as to why their development is somewhat taking so long? and once they are out of beta, the next bottleneck is adoption, competition with other popular anti-virus. if the team seemed to work slow, i don't think this will go far in the next couple of years...
Beta version was during the time of IEO. Everybody could download it. According roadmap final version must be ready at 4th quater 2019. But it is not ready now.